Revising Advertisement Essays
After you write a first draft, you're ready to revise. You need to think about how well you have connected your product to the needs of readers. You also need to make sure you haven't used any unfair appeals, which actually weaken your argument. These activities will help you revise.
Revising to Appeal to Readers
You can't convince people to buy your product by showing how it will help you. You must convince them by showing how your product helps them. To do so effectively, you need to think about the needs of your audience.
The American psychologist Abraham Maslow created a pyramid that showed different levels of human need. At the bottom, you'll find basic needs: air, water, food, and so on. On the next level, you'll find needs that build on those, and so on, going up to morality, creativity, and problem solving at the top. You can use this pyramid to connect your product to the needs of your readers.
Connect to readers' needs.
Answer the following questions to think of ways your product helps readers. Make a copy of this Google doc or download a Word template.
- How does your product connect with readers' basic needs (bottom-level)?
(Answers will vary.)
- How does your product connect with readers' intermediate needs (middle three levels)?
(Answers will vary.)
- How does your product connect with readers' upper-level needs (top triangle)?
(Answers will vary.)
- Choose three needs from the list above. For each one, write a sentence that appeals to your reader, showing how the person benefits from the product.
(Answers will vary.)
(Answers will vary.)
(Answers will vary.)